Non-EU beauty brands meet a wall of regulation when they enter the European market. Handled well, a strategic fulfilment partnership turns that complexity into a smooth, fast launch.
The full scope of the job
Cosmetics fulfilment covers import clearance, storage, picking, batch tracking and last-mile delivery across Europe, on top of VAT registration and product-specific rules.
EU regulatory requirements
Brands must comply with EC Regulation 1223/2009, appoint an EU Responsible Person and maintain Product Information Files. Labelling, including batch numbers and expiry dates, is mandatory and often needs local languages.
The operational challenges
Expect SKU complexity across shade variations, strict expiry and batch tracking, customs delays and evolving rules on banned ingredients and traceability, all of which demand disciplined processes.
Why the Netherlands works
Major ports and airports, a central EU position and mature infrastructure make the Netherlands an efficient base for pan-European distribution once goods clear the union.
Launching a beauty brand in Europe means coordinating regulatory compliance with logistics excellence. An experienced fulfilment centre removes the costly missteps and gets you to market faster.
Thinking about selling into Europe?
We handle freight, VAT, customs, warehousing and fulfilment from one hub.